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About

Kashif Ross

Intro

As a Senior User Researcher, I focus on uncovering the insights that make products not only usable but genuinely valuable. My goal is to bridge user needs and business goals through evidence-based decisions—turning curiosity into clarity and research into real impact. I believe the best experiences come from listening deeply, testing boldly, and grounding every design choice in data and empathy.

As a Senior User Researcher, I focus on uncovering the insights that make products not only usable but genuinely valuable. My goal is to bridge user needs and business goals through evidence-based decisions—turning curiosity into clarity and research into real impact. I believe the best experiences come from listening deeply, testing boldly, and grounding every design choice in data and empathy.

Figma

UI design

UX research

User-centric

Flexible

UX research

Animation

Branding

Experience

Hagerty

Senior Product Designer

2022 - 2024

Conducted user interviews to inform enterprise software that serves car enthusiasts

Conducted user interviews to inform enterprise software that serves car enthusiasts

Circulo & Olive

Circulo & Olive

Product Designer

2021 - 2022

Enhanced healthcare experiences through user research, usability testing, and collaboration

Enhanced healthcare experiences through user research, usability testing, and collaboration

WriterDuet

WriterDuet

UI/UX Designer

2019 - 2021

Researched onboarding and workflows, boosting user retention and enhancing cross-platform experiences

Researched onboarding and workflows, boosting user retention and enhancing cross-platform experiences

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